--- title: "Market facts: Finland - Finland iGaming Market" description: Finland opens its iGaming market in 2027. Discover key dates, tax rates, and licensing insights with Finnplay—your local partner for early success. --- # Market facts: Finland **Finland’s iGaming Market – A Regulated Future on the Horizon** Finland is entering a historic new chapter in iGaming. After decades under a state monopoly, the country will launch a regulated licensing system for online casino and betting on January 1, 2027. Backed by strong political support, a clear roadmap, and a highly digital population, Finland is set to become one of Europe’s most attractive new regulated markets. **PODCAST** ### Finnplay Featured on NEXT.io Podcast About Finland’s New iGaming Market Finnplay’s Managing Director Jaakko Soininen and Commercial Director Brian Forth joined NEXT.io for a new podcast episode discussing Finland’s upcoming gambling legislation. The conversation covers market timelines, regulatory expectations, cultural nuances, and the technical requirements shaping the country’s future iGaming landscape.   --- **WEBINAR** ### **Finnish market officially begins - license applications starting in January 2026** With Finland’s licence applications opening on 1 January 2026, the window for operators to prepare is closing fast. In this SBC webinar, industry experts break down the timelines, technical requirements, and strategic steps needed to enter one of Europe’s last state-monopoly markets. **![SBC Webinar - 04.11.2025](https://www.finnplay.com/hs-fs/hubfs/SBC%20Webinar%20-%2004.11.2025.png?width=640&height=184&name=SBC%20Webinar%20-%2004.11.2025.png) [Watch the full webinar here](https://www.bigmarker.com/sbc-webinars/finnish-market-officially-begins-license-applications-starting-in-60-days)** --- **INTERVIEW** ### Finnplay Interview at the Scandinavian & Nordic Gaming Show 2025 At this year’s Scandinavian & Nordic Gaming Show, our Commercial Director Brian Forth had a chat with [iGamingToday.com](https://www.igamingtoday.com/finnplay-technologies-leading-the-way-in-regulated-gaming-markets/) to discuss Finnplay’s leadership in regulated markets, the upcoming Finnish iGaming framework, and the culture driving innovation at Finnplay   --- **BLOG** - **[SBC Webinar: Finnish Market Officially Begins: What Operators Must Know?](https://www.finnplay.com/blog/finnish-market-officially-begins-what-operators-must-know)** - **[Finnplay in iGamingToday: Leading the Way in Regulated Gaming Markets](https://www.finnplay.com/blog/finnplay-in-igamingtoday-leading-the-way-in-regulated-gaming-markets)** - **[Finnplay in NEXT.io Podcast on Finland’s Upcoming Gambling Legislation](https://www.finnplay.com/blog/finnplay-in-next.io-podcast-on-finlands-upcoming-gambling-legislation)** - **[Finnish license application deadline approaches!](https://www.finnplay.com/blog/finnish-license-application-deadline-approaching)** - **[Kauppalehti Highlights Finnplay in Feature on Finland’s iGaming Reform](https://www.finnplay.com/blog/kauppalehti-highlights-finnplay-in-feature-on-finlands-igaming-reform)** - **[Finnish iGaming Panel highlights from NEXT Summit Valletta 2025](https://www.finnplay.com/blog/finnish-igaming-panel-highlights-from-next-summit-valletta-2025)** - **[Finnish gambling legislation update](https://www.finnplay.com/blog/finnish-gambling-legistlation-update)** - **[The process of reforming Finnish gambling legislation is progressing](https://www.finnplay.com/blog/the-process-of-reforming-finnish-gambling-legislation-is-progressing)** - **[SBC Webinar Takeaways: The Road to Finland’s Regulated iGaming Market](https://www.finnplay.com/blog/the-road-to-finlands-regulated-igaming-market-key-takeaways-from-the-sbc-webinar)** - **[Finnplay is the leading iGaming platform in and from Finland](https://www.finnplay.com/blog/finnplay-is-the-leading-igaming-platform-in-and-from-finland)** - **[Finland's Updated Gambling Bill](https://www.finnplay.com/blog/updated-gambling-bill)** - **[Finland's legislative work progresses, or does it?](https://www.finnplay.com/blog/finnish-online-gambling-license-process-begins-0)** ## We’ve been in Finland for a long time already Leverage collective strengths by empowering every stakeholder.  Finnplay's [Platform of Co-operation](https://www.finnplay.com/titan-platform) bridges players, operators, providers and regulators in a shared pursuit of excellence. Finnplay, headquartered in Helsinki, is uniquely positioned to support operators through every stage of market entry — from compliance and licensing to launch and growth. ![Finnish flag](https://www.finnplay.com/hubfs/Finnish%20flag.webp "Finnish flag") ## If you want to win, take Finnplay! ## Finnish Market ### 5,6M **Population** Finland has 5.6 million people and one of the highest internet usage rates in Europe. Combined with a tech-savvy population and advanced digital infrastructure, it’s a prime environment for regulated online gaming. ### 1.2B **Projected GGR in 2027** The total Finnish gambling market generated €1.515 billion in GGR in 2023, with Veikkaus accounting for €1.032 billion. Following the the market opening, GGR in newly regulated categories is projected to rise to €1.2 billion by 2027 and €1.5 billion by 2029, driven by increased competition, player trust, and high per capita spend. ### 2027 **Market opening** Digital casino and sports betting licenses will be available starting January 2027, with license applications opening one year earlier on 01.01.2026. ### 22% **GGR Tax** Licensed operators will be taxed at 22% GGR, with an annual supervisory fee between €4,000–€400,000, depending on turnover. ### B2B LICENCES **B2B Licensing** B2B licensing will be mandatory from January 1, 2028, creating a clear framework for platforms, content suppliers, and payment providers. ### REGULATOR **Regulatory Authority** The new market will be overseen by a dedicated regulatory body under the Finnish Ministry of the Interior, ensuring compliance, fairness, and responsible gaming. ## Do you want to see a demo? Leverage collective strengths by empowering every stakeholder. Finnplay's Platform of Co-operation bridges players, operators, [providers](https://www.finnplay.com/providers) and regulators in a shared pursuit of excellence. [ Book a Demo ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJHaBfg1rlkFA1Mka7me2AB2kwXJCAa7c%2BPx9F41yRLGNjZnq8bVwSw076TQ%2B0GKmJYreOCmpRAn3RGO9l4h5vdgVzlDCXCR8hCV46jI%2BXXKnJ2zLveFHYT1aOaOiQIhjc54qG74%2BRgSMaBuZt%2BMqx%2FLKGMrqlyI6M1xwhO4tqpu5Tm6qGKId3J1AZKCgtlDCSKwIpK&portalId=6551498) ## Licensing Overview  Here are some key takeaways under the new Finnish Gambling Act: ### Key takeaways - Private operators can apply for licenses to offer fixed-odds betting, pari-mutuel betting, virtual betting, online casino games, bingo, and slots. - Lotteries, land-based casinos, and slot machines remain under the exclusive right of Veikkaus. - B2B software licenses become mandatory in 2028. - License tax rate: 22% of GGR - Supervision fees: €4,000–€434,000 annually (tiered by GGR) ## Regulations Until 2027, only Veikkaus may legally advertise gambling in Finland. ### After market opening - Marketing will be permitted for licensed operators, but with strict restrictions like in [Sweden](https://www.finnplay.com/market-facts-sweden) or [The Netherlands](https://www.finnplay.com/market-facts-netherlands). - Affiliate marketing will be prohibited. - Bonuses will be limited to existing customers — no public welcome offers. - Violations may lead to fines, conditional penalties, or blacklisting. - Marketing regulations are sill evolving.   ## Regulatory Milestones ### SUMMER 2025 **Gambling Law Finalization** ### JANUARY 2026 **License Applications Open** ### JANUARY 2027 **Market Launch** ### JANUARY 2028 **B2B Licensing Requirement Begins** ## Regulatory Authorities Enforcement currently targets unlicensed operators and marketing directed at Finnish consumers. Measures include prohibition orders, payment blocking, and administrative fines. - [Ministry of the Interior](https://intermin.fi/en/frontpage) – Drafting and managing the Gambling Act - [National Police Board (NPB)](https://poliisi.fi/en/national-police-board) – Market oversight and enforcement ## Market Trends & Key Considerations Attractions and Challenges ### HIGH GGR High GGR per capita and strong mobile usage ### FINNPLAY Finnplay’s local presence supports early movers ### REGULATORY ROADMAP A clear regulatory roadmap offers predictability ### STRICT Strict marketing and responsible gaming rules ### NO AFFILIATION No affiliate model permitted ### REGULATION EVOLVING Regulatory details (technical requirements, software certification) still evolving ## Your Advantage in the Finnish Market As Finland’s licensing system opens, early preparation will define success.  ### Finnplay offers: - A locally based, compliance-first platform - Proven Nordic market expertise - Readiness for B2C and B2B licensing - Full support with RG tools, integrations, and future certification needs ## Let’s get you in Finland Leverage collective strengths by empowering every stakeholder. [Finnplay's](https://www.finnplay.com/) Platform of Co-operation bridges players, operators, providers and regulators in a shared pursuit of excellence. [ Book a Demo ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJHaBfg1rlkFA1Mka7me2AB2kwXJCAa7c%2BPx9F41yRLGNjZnq8bVwSw076TQ%2B0GKmJYreOCmpRAn3RGO9l4h5vdgVzlDCXCR8hCV46jI%2BXXKnJ2zLveFHYT1aOaOiQIhjc54qG74%2BRgSMaBuZt%2BMqx%2FLKGMrqlyI6M1xwhO4tqpu5Tm6qGKId3J1AZKCgtlDCSKwIpK&portalId=6551498) Check out our other markets: [The Netherlands](https://www.finnplay.com/market-facts-netherlands), [Lithuania](https://www.finnplay.com/market-facts-lithuania), [Sweden](https://www.finnplay.com/market-facts-sweden), [Hungary](https://www.finnplay.com/market-facts-hungary), [Estonia](https://www.finnplay.com/market-facts-estonia), [Romania](https://www.finnplay.com/market-facts-romania) and Mexico. ### References ![](https://www.finnplay.com/hubfs/Website/references/Kansino%20reference.png) #### Kansino.nl "A very solid platform allowing us flexibility to be unique and local. This, together with a strong and agile team, makes Finnplay a great partner." -Mika Vasara, COO Play North OU ![](https://www.finnplay.com/hubfs/vegashu.png) #### Vegas.hu “Given Finnplay's outstanding technical expertise, and their understanding of the Hungarian market, they are the perfect partner for us.” - Samuel Falconello Jr ![](https://www.finnplay.com/hubfs/playdoit.jpg) #### Playdoit.mx “This one is easy, it’s simply the best option in the market since it’s a company with ethics, sense of responsibility and trustworthiness, if we add that it’s avant-garde and is constantly updating under the best worldwide quality norms and standards, We think it’s not rocket science to choose it”. - Roberto J. Müller I, CFO ![](https://www.finnplay.com/hubfs/Website/references/references%20-%207Bet.png) #### 7Bet "We have realized that we‘ve made the right choice choosing Finnplay as our platform partner starting from day 1 of our cooperation. Team, Dedication, Processes and result orientation has been a perfect match for our expectations.“ Justinas Šliažas, CEO