Market facts: Hungary

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Hungary iGaming Market: Thriving Under Smart Regulations 

Hungary's iGaming market is on a winning streak, offering immense opportunities for operators and B2B providers. With a strong channelization rate and a digitally engaged audience, the market raked in an estimated €450 million in gross gaming revenue (GGR) last year.

Clear regulations and an influx of licensed operators are fuelling this momentum. 

Hungarian flag

Finnplay’s powerful platform drives seamless integration for operators, providers, and regulators. It enables market compliance and operational excellence, making it the go-to choice in Hungary's flourishing iGaming landscape. 

Hungarian Market

9.6 M

Population

Hungary’s population of approximately 9.6 million – 2025 boasts high internet penetration and widespread smartphone use.  

Females comprising 51.9% and males 48.1% 

The robust digital infrastructure ensures seamless gaming experiences for players across the country. 

450M

Total GGR

Hungary's iGaming Gross Gaming Revenue (GGR) reached €450 million in 2024, maintaining a steady growth trajectory.  

Mobile gaming continues to dominate, thanks to intuitive platforms and secure payment options. 

12

Regulated years

Hungary’s iGaming market, regulated since 2013, is overseen by the Supervisory Authority for Regulatory Affairs (SZTFH). The 2023 reforms opened the field for private operators, spurring local and international investments. 

Rigorous AML and KYC protocols ensure market integrity. Balanced tax rates support business profitability. 

85%+

Channelisation rate

Hungary proudly upholds a channelization rate exceeding 85%, ensuring the majority of players stick to licensed platforms.  

Proactive enforcement against illegal operators strengthens market trust. 

B2B, B2C iGaming

B2B & B2C iGaming  

B2C Boom: Online casinos, sports betting, and lotteries collectively generate around €350 million in GGR. 

B2B Expansion: Game developers, payment service providers, and platform operators add another €100 million in GGR. 

40+

iGaming Licenses 

Hungary operates a transparent licensing system with stringent yet business-friendly regulations.  

Currently, around 40 licenses cover various gaming sectors. 

2010—2015

Recent Year Growth 

2010-2015: The state monopoly ensured stable growth. 

2016—2019

Recent Year Growth 

2016-2019: Regulatory relaxations welcomed new operators. 

2020—2024

Recent Year Growth 

2020-2023: Mobile gaming exploded, with revenues soaring by 80%, from €150 million to €270 million. 

2024: License count reached 40, with further expansion anticipated. 

Hungary iGaming Market Trends – Growth Potential & Emerging Opportunities 

Hungary's iGaming market is gaining momentum, driven by regulatory clarity and increasing digital adoption. While operators navigate evolving compliance requirements and competitive challenges, the market offers significant growth potential. With rising player engagement and expanding B2B partnerships, Hungary remains a promising hub for sustainable iGaming success 

Key Trends to Watch:

  • Enhanced Regulatory Compliance: Stricter AML and KYC protocols ensure a secure gaming environment.
  • Market Liberalisation: New opportunities for private operators entering the licensed space.
  • Mobile-First Growth: Younger players seek innovative, immersive mobile gaming experiences. 

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Hungary iGaming regulatory requirements 

Hungary's iGaming industry is underpinned by transparent and fair regulations from SZTFH. Operators comply with AML, GDPR, and responsible gaming policies to ensure a secure player experience. 

Key Regulatory Highlights 

Regulatory Body

The Supervisory Authority for Regulatory Affairs (SZTFH) oversees and enforces regulations. 
 

Compliance Requirements

Operators must follow Anti-Money Laundering (AML) regulations, Know Your Customer (KYC) protocols, and General Data Protection Regulation (GDPR) standards. 

Player Protection

Responsible gaming policies ensure player safety and promote fair play. 

Taxation

Hungary has a competitive tax system designed to support operator growth while generating state revenue. 

Market Integrity

Strict compliance measures and diligent oversight ensure transparent and fair market operations.

Hungary offers a dynamic and regulated market, making it an attractive destination for both local and international operators seeking growth opportunities in a compliant environment. 

Finnplay empowers operators to enter Hungary’s regulated market with ease, offering a fully compliant, customizable iGaming platform designed for seamless integration and rapid growth. 

Finnplay: Your Gateway to Success in Hungary 

Finnplay’s compliant, scalable iGaming platform ensures seamless market entry. Stay ahead with our tailored solutions, regulatory support, and innovative technology. 

Power your growth with Finnplay in Hungary’s thriving iGaming landscape! 

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Check out our other markets: The Netherlands, Lithuania, Sweden, Finland, Estonia, Romania and Mexico.

References

Kansino.nl

"A very solid platform allowing us flexibility to be unique and local. This, together with a strong and agile team, makes Finnplay a great partner." -Mika Vasara, COO Play North OU

Vegas.hu

“Given Finnplay's outstanding technical expertise, and their understanding of the Hungarian market, they are the perfect partner for us.” - Samuel Falconello Jr

Playdoit.mx

“This one is easy, it’s simply the best option in the market since it’s a company with ethics, sense of responsibility and trustworthiness, if we add that it’s avant-garde and is constantly updating under the best worldwide quality norms and standards, We think it’s not rocket science to choose it”. - Roberto J. Müller I, CFO

7Bet

"We have realized that we‘ve made the right choice choosing Finnplay as our platform partner starting from day 1 of our cooperation. Team, Dedication, Processes and result orientation has been a perfect match for our expectations.“ Justinas Šliažas, CEO