What does it mean to be a platform of cooperation? Where does a platform sit in the value chain of all the stakeholders in the iGaming industry? And what role can a good platform provider play in bringing together all the key players to work towards the shared goals of maximum commercial success, balanced with maximum player safety? The platform is the connecting point where players, operators, suppliers, regulators and even competitors all work together. At Finnplay, we lead from our Nordic roots of openness and transparency, allowing our company to facilitate positive communication, effective technical solutions and decisive actions for all participants in the iGaming ecosystem.
For the Operator
The platform is at the core of an operator's business. It's the nerve centre from which they manage their operations, track their KPIs and interface with players, regulators and suppliers. When a platform works well, it helps an operator maximise efficiency, growth and profitability. State-of-the art technology is an essential part of the platform as a product, but so too is the service and responsiveness of the team delivering it. At Finnplay, we are committed to providing the latest technology as well as unparalleled personalised service to the operators on our platform. Our job is to help operators maximise their profit by delivering the best player experience using proven technology coupled with flexible and highly responsive delivery.
For the Regulator
Regulators face the difficult task of drafting and enforcing measures to safe guard players, while also keeping channelisation rates high and ensuring a fair and attractive marketplace for iGaming businesses. Technology is often the vehicle used to implement, monitor and maintain legislative objectives aimed at protecting players. Different jurisdictions also have widely differing requirements - which all need to be accommodated by the technical infrastructure and solutions. Finnplay works exclusively in regulated markets, and we are a market-proven provider with a perfect record of compliancy in the markets where we work going back to the beginning in 2008. Whether its KYC, RG, AML, limits, CDBs, data management, reports or any other technical requirement, our team has built streamlined solutions to keep our operators ahead of the game in regional compliancy.
For the Supplier
The platform is a portal through which suppliers can offer their products to numerous operators in one spot. The platform provider also needs to give operators access to the leading providers in the industry for games, payments and a wide variety of tools and other third party providers. The iGaming industry is dynamic and innovative with new suppliers and trends emerging continuously. Creating a vibrant marketplace of suppliers means more than simply adding and maintaining API connections. It requires being on top of the trends, and responding quickly to the needs of the operators and the players. With over 100 game providers, more than 80 PSPs and dozens of tools and third party integrations, Finnplay offers a massive and ever-growing library of industry suppliers to its operators.
For the Player
The fourth pillar of this network is the most important - the player. You can have a great domain, a brilliant player acquisition and marketing strategy, working in a sensible regulatory framework with a wide variety of content, but if the player's best interests are not served at every step, there can not be a healthy and sustainable business for everyone. The platform needs to deliver fast performance with engaging and relevant content that is both amplified and safeguarded by the latest technologies. This is a tricky balancing act, especially when the underlying requirement is to keep the overall solution in line with all regional requirements. Finnplay has a proven 15+ year track record, industry recognition, continued growth and genuine commitment to the player experience making it a most trusted partner for every player.
Going forward
The trend in the industry is clearly towards more regulation, increased emphasis on player safety, tougher competition with lower margins and more complex technical requirements. This is all taking place behind a backdrop of overall market growth and an ever expanding selection of innovative companies offering unique tools, technologies and content that can differentiate brands and greatly enhance the player experience. Finnplay is committed to using its position as the Platform of Cooperation to help all the key stakeholders adapt and take advantage of the many opportunities in the dynamic and growing iGaming industry.