Opening new markets presents a huge growth opportunity for established operators and new brands alike. It also demands strong know-how to ensure technical compliancy in the new market. Some operators choose to take the "go-it-alone" approach - opting to keep all their technical knowledge and expertise in-house. This strategy obviously has some advantages in terms of IP and control. However, it is also costly up-front, requires continual maintenance and support, and can create greater regulatory risk, lost time-to-market and other delays.
One size does not fit all
Every regulated market has its own unique requirements and technical challenges. For example, markets like the Netherlands, Spain and Denmark all require a form of Control Datase (CDB) - a specially configured reporting tool for local authorities. Each market's requirements are different for the types of data, reports and availability - meaning a single solution does not cover all markets.
Other regulators impose strict marketing restraints, such as the multi-brand bonus limitations in Sweden. Operators with multiple brands on a single platform must ensure that players entering on one site are not able to receive multiple welcome bonuses from several different brands run by the same operator.
Limit setting, exclusions and other responsible gaming feature requirements vary widely from market to market. The same is also true for payment and game provider offerings and local preferences. There can be restrictions on hardware hosting, with markets like Romania requiring servers be physically in the market, while other markets only require virtual machines hosted locally, and other have no such regulations at all.
Cost vs reward
For operators considering jumping into a new market with their successful brand there is more to consider beyond just getting the B2C licence. Technology that was built for one market does not simply plug and play into other markets. There are new features to build, local exclusion lists to integrate and maintain, plus dozens of other considerations from market to market. The cost of upgrading current technology to meet the new demands is often prohibitive. It is also time consuming, and often the money saved keeping technology in-house is easily lost in delayed time to market. There's also the continual upkeep and maintenance to consider. Market regulations are not static - they are constantly evolving over time. Good B2C operators want to focus on their core strengths - such as managing exciting, profitable online casinos by entertaining players and maximising their return on investment.
Work with the experts
Finnplay is a provider of platform technology and services for professional iGaming operators. Finnplay has been supporting top operators around the world for over 12 years. We are experts in compliancy, and our technology was built to support activities in the most highly regulated markets in Europe. This means we help operators stay compliant to minimize their risks, while our state-of-the-art technology also ensures maximum opportunity for building a profitable business online.
Our team includes top developers and compliance experts whose daily work is focused on building and maintaining a highly compliant, state-of-the-art platform to reliably support our operators' businesses.
Our slogan, "Strong enough to bend", means that we have the size and experience to support the most demanding operators in the toughest markets, but still flexible enough to tailor our solution to meet the unique demands of every operator. Our specialities are:
- Responsible Gaming
- Compliance
- Customisation and localisation
- Agile Development
To learn more about Finnplay, and how our expert team can help support your venture into new, exciting markets, click the button to reserve time for a demo of our platform.
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