Happy Brands Finland launching in Finnish market with Finnplay

PRESS RELEASE

HELSINKI 7th October 2026 – Finnplay, the iGaming platform technology provider from Finland, announces a partnership with Happy Brands Finland, a new Finnish operator preparing to enter the soon-regulating Finnish online gambling market.

Happy Brands has submitted its Finnish licence application and plans to launch on Finnplay’s Titan-platform when the market regulates in July 2027.

The sites offer betting and casino games and are built on top of the Titan platform, which operates across multiple licensed markets, providing a secure and effortless gaming experience. In addition, Happy Brands Finland has entered a valuable marketing partnership with a major Finnish real estate partner, which strongly supports their market entry.

Jaakko Soininen, Managing Director at Finnplay, said:

“Finnplay will become a significant technology provider in the upcoming Finnish market, and Happy Brands Finland joining further strengthens our position as the leading iGaming platform provider in the Nordics. The Finnish background of both the operator and the technology provider guarantees that players can expect a genuinely localized and native gaming experience."

Henrik Zilliacus, COB of Happy Brands Finland, commented:

“Entering the new regulated Finnish market is an exciting opportunity for us, and choosing the right technology partner has been an important part of our preparations. Finnplay’s strong Finnish roots, extensive experience in regulated markets and proven Titan platform made them a natural partner for us.
It is great to be building something new together using domestic expertise. Our goal is to offer Finnish players a high-quality, safe betting and casino service that fosters a sense of community and meets the needs of the local market and Finnish players when the market opens in July 2027.”