Today Finnplay celebrates 15 years of excellence in the iGaming industry. On December 17, 2008, Finnplay was officially incorporated, beginning its journey towards becoming one of the longest-lived, and most successful platform providers in the market. Over the years the business model has evolved along with the industry, but from the beginning, Finnplay always led with its Nordic values first; openness, transparency and trust-worthiness. In practice that has always meant valuing players with a commitment to developing technology that helped keep players safe, while ensuring an enjoyable and exciting gaming experience. By delivering state-of-the-art technology Finnplay has fulfilled its primary commitment to helping operators achieve maximum profitability with minimum risk. With these priorities at the forefront, Finnplay has achieved a remarkable perfect track record of compliance spanning its entire 15 year history in some of the world’s most challenging regulated markets, while also delivering solid and reliable growth and financial performance.
Finnplay has been an early innovator of important technologies, including Responsible Gaming systems, gamification tools, CDB technology (Finnsafe) and Mobile applications. Finnplay is constantly looking to develop and integrate new technologies to help operators succeed in today’s highly competitive market places. Today those efforts continue with ongoing development in the space of AI tools, cloud technology, performance/scalability and compatibility.
Most importantly, Finnplay has always used its size to its advantage. The company is dedicated to providing a very high level of personalised service to its operators. Most of Finnplay’s partners remain with the company for as long as their businesses operate and the company prides itself on having a close and responsive relationship with each customer.
Now, as a part of the Entain group, Finnplay looks forward to continued expansion in its core markets, with a firm commitment to supporting licensed operators in regulated markets. The company is also looking forward to the pending regulation of its home country, Finland in early 2026 and is expecting to welcome many new operators to the Finnplay family in the years to come. Congratulations to the entire team on its continued industry-leading performance for 15 years!
