I think its safe to say now that our massive re-branding project that started in September 2019 is now officially complete with the release of our completely refreshed brochure. The rebranding effort touched all aspects of Finnplay's business, reshaping how we are seen by the industry and even redefining what type of customers we want to work with. The new aesthetic was designed to showcase our Nordic roots, and while showcasing our trustworthy technology, compliancy focus and all with a spark of flash and innovation.
Part of the process also required re-packaging our products in a way that made our offering more standardised and consistent both internally (how we organise our teams and development work), and externally (how we present the product to customers through marketing, contracts, etc...). It's been a slow, but deliberate process starting from the bottom - up. First the product description for Titan was restructured and rebuilt. This was then reflected in our contract, and our website. The final task was to rebuild the brochure to match the final
Titan went from this:
to this:
The final step was to rebuild the brochure itself to provide more accurate and relevant information that was in line with the revised positioning of the company and structuring of our products.
One interesting graphic element you'll notice is our "striped ribbon":
The inspiration of the ribbon was to provide a flash of colour and excitement on top of the otherwise neutral new Nordic palette of our brand. Additionally, the ribbon visually demonstrates our slogan, "Strong enough to bend". And finally, each colour of the stripe relates to one of our stand alone products - Green for Titan, Red for 360 Services, Orange for Engagement Manager and Blue for FinnSafe.
The new brochure layout expands on our previous brochure - which outlined only the features of Titan. The new version is twice the length and has a full explanation of all the features, technical information and separate descriptions of all our products.
Please take a moment to check out our new brochure, and be sure to share it with anyone you know in the industry who might be connected with someone looking for a state-of-the-art, highly trusted and modern platform!