Finnish Market Officially Begins: What Operators Must Know?

Finland’s long-awaited gambling reform is accelerating and the countdown has officially begun. With licence applications opening on 1 January 2026, operators aiming to be early entrants into the Finnish market have just weeks left to prepare.

To help the industry navigate this transition, SBC hosted a timely webinar, “Finnish Market Officially Begins – License Applications Starting in 60 Days!”, bringing together leading experts to break down what operators and suppliers need to do right now to be ready.

Why Timing Matters?

Finland is one of Europe’s last remaining state-monopoly gambling markets, and the shift to an open licensing system marks a major opportunity for operators. However, the window for becoming a first mover is narrow. Technology providers, core platform partners, and critical suppliers must already be selected to align with the application requirements and upcoming technical standards.

Key Insights from the Webinar

The session provided a practical overview of what companies should focus on as the new framework takes shape, including:

• Market timelines: What to expect between now and January 2026
• Licensing requirements: Documentation, eligibility, and preparation essentials
• Technical readiness: Why having the right platform provider in place now is critical
• Regulatory considerations: Compliance expectations in a highly controlled environment
• Strategic positioning: How operators can secure an early advantage in a brand-new market

Speakers stressed that the Finnish government is aiming for a smooth and orderly transition but operators who delay key decisions may miss the first licensing wave.

A Market Unlike Any Other

Finland’s upcoming model blends strict regulatory controls with modernised oversight, making it a unique entry point for both established European brands and new players. Operators who prepare early will be best positioned to capture market share in 2026 and beyond.