In a new article published by Sanoma, Finnplay Managing Director Jaakko Soininen explores the practical implications of Finland’s gambling reform and what operators should be doing now to prepare for launch in July 2027.
The article covers key topics including:
The timeline for Finland’s market opening
Licensing and compliance requirements
Technical and reporting obligations
Advertising and marketing restrictions
Responsible gambling requirements
The importance of localisation and market readiness
While Finland presents significant commercial opportunities, success will require much more than simply obtaining a licence. Operators need to prepare their technical infrastructure, compliance frameworks, responsible gambling tools, and localisation strategy well in advance of launch.
As a Finnish platform provider actively supporting operators in regulated markets, Finnplay continues to work closely with industry stakeholders and authorities as the new framework takes shape.
Read Jaakko Soininen’s full article on Sanoma HERE.
If you are planning your Finnish market strategy and would like to discuss platform, compliance, reporting, or localisation requirements, feel free to get in touch with our team.